Our mission

We create zero waste, handmade, watercolour paints made from upcycled waste cosmetics to create a unique painting experience suitable for artists of all abilities.

Planet Friendly Paint provides an innovative circular economy solution to the ever-growing cosmetic waste problem, worth over €180million in Europe alone.

By minimising the amount of colour cosmetic waste heading to landfills and incinerators we can tackle this by giving once loved pigments a new life and give artists the ability to spread an environmental message louder than any words can reach so that together, we can help save the world, one brushstroke at a time!

Creating planet friendly paint,
with a purpose!

Do you have any waste makeup?

Make a donation, make a difference!

Meet the Team

  • Ameenah

    Founder & CEO

    Fun Fact - Planet Friendly Paint was actually an idea from a uni project which sparked the idea to start the business

  • Terri-louise

    Marketing Outreach Executive

    I am responsible for cultivating brand awareness and engagement through strategic outreach initiatives, along with content creation across various social media channels.

    Fun Fact - I have a degree in Graphical Communications

  • Seraphina

    Creative Studio Manager

    My role is making our products while assisting on ideation for upcoming product launches along with tracking inventory and donations we receive.

    I love my job because I am able to express my creativity in a eco friendly environment alongside my passion for illustration

  • Nandi

    In-house Graphic designer

    I design all the packaging and touch-points for Planet Friendly Paint

    Click Here

Supported by…

  • Girl Dreamer

  • DBASE

    Winner 2021/22

  • Young Innovators Award Winner

    Winner

  • TATA

    Semi-finalist

  • School for social entrepreneurs

  • UKRI

  • Princes Trust

  • Santander X

    National Finalist

  • ktn